Fuel Defend Global Limited is a UK-based operating company specialising in the design, development and marketing of high-quality, highly-visible, easily-fitted, fuel theft deterrent devices for use on light and heavy commercial vehicles, but also farm vehicles, plant and static tanks and general lock-up environments.
Russell Fowler - Founder and CEO
After an early career in diamond exploration and mining in Africa with De Beers, Russell Fowler, 49, returned to the UK to work in a variety of sectors in engineering, petrochemicals, pharmaceuticals, fmcg and IT services for a number of major blue-chip companies; Wellcome, BP, Logica, Bristol Myers Squibb, R J Reynolds and easyJet. He has been a director on group, regional and UK boards for over 20 years, covering most areas of the world and living abroad. Russell’s focus is to develop strategic relationships with top quality distributors worldwide.
Senior Management Team
Dave Rogers, General Manager for North America
Dave Rogers is a North American Commercial Vehicle Industry veteran who has spent the last few years supporting dealer program sales and marketing efforts for FuelDefend, and was recently named General Manager for the region. Dave has spent his career in the automotive and heavy truck industries, focused mostly on vehicle components, and he understands the challenges that fleets and owner-operators face doing business in this vast and constantly changing market. Contact Dave to discuss your company's fuel theft, vehicle safety and security needs.
Geoff Reyner, Regional Sales Director
Geoff Reyner has spent all his working life in the Commercial Vehicle industry, initially in the family haulage business and then into the contract hire sector with Salford Van Hire and BRS. Geoff has worked extensively with OEMs such as ERF and Foden where he handled major accounts such as TDG and Exel Logistics. After a 6 year stint in the bus and coach sector with Optare and Iveco, he rejoined the truck sector with zero-emission vehicle manufacturer Modec, directing sales with large organisations such as Tesco and UPS. He has worked for Truckprotect for a year building new distributor partners and sales channels across the UK and Europe.
We have staff located in the United States, ready to serve you in North America. We also have centrally located warehousing, so your product will ship soon after your order with short lead times and minimal freight costs. Contact us to enquire about our products and services.